One of the most important trends in advertising right now is the rapid growth of ad businesses stood up by non-advertising companies. The OG of this category is Amazon. The online retailer has shown ads can be a high-margin addition to the bottom line, boosting profit without heavy upfront investments for any business with valuable... Continue reading »
The post Why Non-Advertising Businesses Are Going Into Ads appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 9/22/2021
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