Google Ads: Phrase and broad match keywords that are identical to a query are now preferred
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing Google Ads: Phrase and broad match keywords that are identical to a query are now preferred
Posted by: Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Posted on: 9/23/2021
Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords.
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