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Google Ads: Phrase and broad match keywords that are identical to a query are now preferred

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing Google Ads: Phrase and broad match keywords that are identical to a query are now preferred

Posted by: Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Posted on: 9/23/2021

Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords.

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