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Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a blog post on Monday. The change will mean that, going forward, the default attribution method for any conversion touchpoint – a new product... Continue reading »

The post Goodbye, Last-Click Attribution: Google Ads Changes Default To Data Modeling appeared first on AdExchanger.