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Google Ads announces machine learning-based data-driven attribution models in new privacy landscape

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing Google Ads announces machine learning-based data-driven attribution models in new privacy landscape

Posted by: Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Posted on:  9/27/2021

In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts

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