Google AdSense To Move To First-Price Auction - Expect No Impact
Search Engine Roundtable Google AdSense To Move To First-Price Auction - Expect No Impact
Posted by: Search Engine Roundtable
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Google announced that by the end of the year, Google will move AdSense from second-price to first-price auction. Google said they expect this to have a neutral impact on AdSense publishers' earnings overall.
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