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This is part one of a two-part deep dive series on the changing face of attribution. Facebook’s had a tough time of it recently. There was the explosive Wall Street Journal Facebook exposé, whistleblowing on Capitol Hill and the stock market’s reaction, which shaved tens of billions off Facebook’s valuation in a single day. But... Continue reading »

The post How Facebook Is Overhauling Its Attribution Standards To Deal With Apple’s ATT appeared first on AdExchanger.