Let us help you serve yourself. That’s the accelerating trend in fast-food chains, car dealerships, remote work life and, yes, in ad tech. The ascendancy of the self-serve DSP is here, according to the latest Advertiser Perceptions DSP wave. The report is based on a survey of 336 brand and agency advertisers who spend at... Continue reading »
The post Advertiser Perceptions DSP Wave Charts The Rise Of Self-Serve Tech appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 10/14/2021
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