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Americans Are Shopping More on Nov. 11, But Don’t Call It Singles Day

Adweek Feed Americans Are Shopping More on Nov. 11, But Don’t Call It Singles Day

Chinese ecommerce giant Alibaba completed its 13th annual Singles Day celebration on Nov. 11 with 540.3 billion yuan ($85 billion) in what it calls gross merchandise volume over 11 days. Since 2019--when it sold $38.4 billion in 24 hours--the online retailer has extended the sale to an 11-day period. Last year, Alibaba sold $75.1 billion...

Posted by:Adweek Feed
Posted on:  11/15/2021

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