The identity data market is heating up as companies collect more first-party data and marketers do their damnedest to maintain addressable advertising without cookies or mobile ad IDs. The category already includes the incumbent LiveRamp, major agency holding companies – Dentsu’s Merkle, IPG and Acxiom and Publicis plus Epsilon – and startups, such as Zeotap... Continue reading »
The post Identity Resolution Startup MediaWallah Raises $2.3 Million As The Spaces Catches Fire appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 11/17/2021
B2B Marketing News: Global Social Trends Study, What B2B Marketers Are Investing In, LinkedIn Product Pages, & New Google Search CTR Study
WordPress SEO for Enterprise: Top Tips & Best Practices - Ep. 249 via @sejournal, @Juxtacognition
Google Ads Insights Page Updated With 4 New Features via @sejournal, @MattGSouthern
BACK TO ISSUE