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How Food52 Pioneered a Commerce-First Model That Incorporates Its Audience

Adweek Feed How Food52 Pioneered a Commerce-First Model That Incorporates Its Audience

The publisher Food52, a Chernin Group property, has spent the last eight years cultivating a community so engaged that it not only supports the publisher's commerce efforts--it helps create the products themselves. In a conversation for Adweek's Commerce Week, Food52 president Claire Chambers explained how the publisher has evolved into a product juggernaut, with more...

Posted by:Adweek Feed
Posted on:  12/2/2021

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