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Google: Target CPA In Google Ads Not Going Away In 2022

Search Engine Roundtable Google: Target CPA In Google Ads Not Going Away In 2022

Posted by: Search Engine Roundtable
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Google's Ginny Marvin via the AdsLiaison account on Twitter confirmed that target CPA, tCPA, is not being cancelled in 2022. She wrote "we have no plans to sunset tCPA in 2022" after there were some speculation that it might be turned off in 2022.