Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. LOL Remember Comscore Rankings? Digital publishing is in a period of self-reflection. Instead of bragging about mass reach, the new norm will be looking at rational numbers to evaluate reach and readership, writes Brian Morrissey, former president and editor-in-chief of Digiday who now writes... Continue reading »
The post Digital Media Tightens Its Belt After Feasting On Garbage Metrics; Social Media Gets A CAT Scan appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 2/3/2022
BACK TO ISSUE