When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. The results? Prospect trial to conversion rates fell with the longer trials. WordStream confirmed that seven days was plenty of trial time, and they didn’t need to […]
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Posted by:CXL
Posted on: 2/3/2022
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