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Google Ads Reporting Delay Bug Causes Advertiser Confusion

Search Engine Roundtable Google Ads Reporting Delay Bug Causes Advertiser Confusion

Posted by: Search Engine Roundtable
Posted on:
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On Friday, February 11th, Google confirmed an issue with the Google Ads reports where there was a delay in reporting a portion of conversions using Data Driven Attribution (DDA). Google has fixed the issue and has or is currently working on backfilling that delayed data.