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Integral Ad Science is chasing two shiny trends – contextual targeting and connected TV – as the company charts a course in digital measurement and ad verification. The growth plan has generated, well, growth. IAS earned $323.5 million last year, up by more than a third from 2020, the company reported in its quarterly earnings... Continue reading »

The post Integral Ad Science Reports 34% Annual Growth, With CTV Ambitions (But Programmatic Gains) appeared first on AdExchanger.