Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the web-based legacy analytics product, is on the way out, and will be shuttered entirely by July 2023, the company announced on Wednesday. All analytics customers will transition to... Continue reading »
The post Google Analytics To Stop Logging IP Addresses And Sunset Old Versions In Privacy Standards Overhaul appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 3/16/2022
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