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Instacart just took its first steps beyond owned-and-operated Instacart media with the launch of a new retail media offering that serves ads on grocers’ sites and apps. The new retail advertising product, called Carrot Ads, is part of a broader ecommerce offering Instacart introduced on Wednesday, which also includes Carrot Warehouses, a warehousing and fulfillment... Continue reading »

The post One Giant Leap For Cartkind: Instacart Takes its Ad Tech Off-Platform For The First Time appeared first on AdExchanger.