Facebook ads ‘Interest Categories’ may be up to 33% inaccurate
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing Facebook ads ‘Interest Categories’ may be up to 33% inaccurate
Posted by: Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Posted on: 3/31/2022
But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.
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