Google: Audience Signals Help Jumpstart Performance Max Campaigns But Continue To Inform
Search Engine Roundtable Google: Audience Signals Help Jumpstart Performance Max Campaigns But Continue To Inform
Posted by: Search Engine Roundtable
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The other day, Google Ads Liaison, Ginny Marvin said that audience signals are used to only "jumpstart" your Performance Max campaigns. It turns out that Google Ads may continue to use these signals to inform Google's systems over the campaign lifecycle.
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