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The Ad Tech Vendors Helping Programmatic Go Green

AdExchanger The Ad Tech Vendors Helping Programmatic Go Green

The term “sustainable marketing” calls to mind disposable bamboo razor handles from Schick, the promise McDonald’s made last year that by 2025 all Happy Meal toys will be made from environmentally friendly material and Coca-Cola’s plan to launch a new bottle made from 100% recycled plastic. But digital media has a carbon footprint, too. A... Continue reading »

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Posted by:AdExchanger
Posted on:  4/22/2022

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