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The Pros and Cons of Text-Based Email Versus HTML

Blog - Benchmark Email The Pros and Cons of Text-Based Email Versus HTML

Which is better: text-based emails or HTML? The debate is almost as old as email marketing itself. In 2011 and 2014, HubSpot asked survey takers which they prefer, and both years a majority chose HTML. In practice, though, simple, text-based email designs win out time and time again in A/B testing. Of course, it would…

The post The Pros and Cons of Text-Based Email Versus HTML appeared first on Benchmark Email.

Posted by:Blog - Benchmark Email
Posted on:  5/19/2022

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