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Google Ads Smart Display Campaign and Optimized Targeting Changes

Search Engine Roundtable Google Ads Smart Display Campaign and Optimized Targeting Changes

Posted by: Search Engine Roundtable
Posted on:
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Google posted in the Google Ads community forums about upcoming changes coming to Display Campaigns. Google said these changes are for simplifying campaign creation and management. Also Optimized targeting is now set as the default targeting method when you create new Display campaigns.