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The Programmatic Prognosticator Who Sees The Tide Turning From Walled Gardens To The Open Web

AdExchanger The Programmatic Prognosticator Who Sees The Tide Turning From Walled Gardens To The Open Web

Laura Martin, a media and tech analyst at investment bank Needham & Company, opened her presentation at AdExchanger’s Programmatic I/O in Las Vegas this week by singing her own walk-on music. “I came in like a wreccckkkkkiiiiinnnnggggg baaalllllllllll.” The Miley Cyrus single was an apt choice, since Martin came in hot with some bold, contrarian... Continue reading »

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Posted by:AdExchanger
Posted on:  5/27/2022

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