In order to gain access to performance advertising budgets (and to prove out the power of publisher first-party data), Vox Media is relaunching Group Nine’s G9 Direct first-party data solution under the new name VM Connect. The relaunch is also a milestone in Vox Media’s integration of Group Nine’s digital properties and tech stack, following... Continue reading »
The post With Group Nine Deal Closed, Vox Media Integrates Its First-Party Data Solution appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 6/1/2022
BACK TO ISSUE