Rising inflation, flagging consumer confidence and uncertainty due to ongoing supply-chain issues have economists predicting a recession. But, based on GroupM’s and Zenith’s midyear forecasts of the global ad market, the recession fears may be unfounded. Still, after the record highs of 2021, ad spending will see a deceleration in 2022, due to the return... Continue reading »
The post Marketers Shouldn’t Fear The Recession, According To GroupM And Zenith’s Latest Forecasts appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 6/13/2022
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