Fancy a beer? How about a virtual one? Heineken have become one of the latest brands to join the rapidly expanding collection of big-name brands with a footprint in the metaverse with the launch of ‘Heineken Silver’ – the world’s first Virtual Beer. Swapping out hops for pixels, Heineken unveiled their new beverage in mid-March […]
The post 2 Billion Metaverse Impressions: How Heineken brought their virtual beer to life appeared first on ClickZ.
Posted by:ClickZ
Posted on: 5/25/2022
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