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5 steps to move buyer experience from transactional to relationship-driven

ClickZ 5 steps to move buyer experience from transactional to relationship-driven

30-second summary: As the digital age emerged, brands focused on transactions. This drove a wedge between them and their customer It is now vital for brands to build relationships with their audience. Data can play a huge role in this, but we need to be careful with how we handle it Alex Hunter, ex-Head of […]

The post 5 steps to move buyer experience from transactional to relationship-driven appeared first on ClickZ.

Posted by:ClickZ
Posted on:  7/12/2022

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