The word “premium” gets thrown around a lot. Marketers chase “premium” publishers to reach “premium” audiences. DSPs and SSPs promise “premium” inventory. And every publisher wants to sell itself as a “premium” supply. But what exactly does “premium” mean? It seems the definition varies depending on who’s using it – that “premium” is in the... Continue reading »
The post What Does “Premium” Mean, Anyway? appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 9/19/2022
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