The
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Salesforce quietly introduced a new app in its App Exchange on Wednesday that was developed by The Trade Desk as a way to convert CDP identity data to Unified ID 2.0 (UID2) IDs. These IDs can be used to buy programmatic ads. “The evolution of ad tech and martech is toward more and more first-party... Continue reading »

The post The Trade Desk Adds Salesforce To Its Roster Of CDP Partners For UID2 appeared first on AdExchanger.