Reach for the stars: That’s the lesson from Procter & Gamble’s quarterly earnings report on Wednesday. The world’s biggest-spending advertiser, P&G, is spending less on marketing and forecasts a lower... Continue reading »
The post P&G Is Slashing Marketing Spend As It Goes All-In On The Reach Metric appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 10/21/2022
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