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Why It Took 13 Years to Export the World’s Biggest Shopping Day to the US

Adweek Feed Why It Took 13 Years to Export the World’s Biggest Shopping Day to the US

Over the years, Adweek has published multiple stories detailing why Singles Day--the biggest shopping day in the world--would ever gain traction in the U.S. The latest ran in 2021. The experts we consulted cited multiple reasons: Singles Day is too close to Black Friday and Cyber Monday, which is part of the reason Amazon scheduled...

Posted by:Adweek Feed
Posted on:  11/11/2022

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