In 2013, BrewDog founder and CEO James Watt said he'd rather take his money and "set fire to it" than pay for traditional marketing. Fast forward nine years and the irreverent Scottish brewer has stumped up for plenty of big budget campaigns--and been issued several advertising bans in the process. This time the company has...
Posted by:Adweek Feed
Posted on: 12/7/2022
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