Data-driven attribution assigns incremental values to each touch point in the customer purchase journey.
The post 2 new Google data-driven attribution features appeared first on Search Engine Land.
Posted by:Search Engine Land
Posted on: 12/13/2022
Walmart shoppers are flocking to stores for cheap groceries, while website visits languish — proving how vital its stores are in a tough economy
Google Ads Makes It Easy To Switch To Data-Driven Attribution via @sejournal, @MattGSouthern
What Is Online Reputation Management (ORM)? via @sejournal, @vandernickr
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