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Meta’s wide reach and success around low-funnel objectives can be worth it. CPMs might be high, but if a brand’s cost per or...
feedburner.com
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The One-Stop Shop Shopify is loath to earn a...
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take ...
searchengineland.com
The settlement would bring an end to a privacy-focused consumer class action lawsuit in California The post Google agrees to pay...
Google Ads is fundamentally changing the way recommendations work. Here's why you should take extreme caution in applying any re...
Google has sent out email notifications to some Google Ads advertisers about changes happening to the remove redundant keywords ...
seroundtable.com
When it comes to email marketing, it’s important to stand out from the dozen other emails hitting your audience’s inbox....
benchmarkemail.com
The Top Strategies B2B Marketers Plan to Explore in 2023 42 percent of B2B marketers have indicated that they plan to explore ...
2023 is only a week in and antitrust scrutiny is already roiling the American big tech cadre. Important antitrust actions are lo...
It's the "calm before the storm" as consumers start to ship back unwanted gifts, but it comes as retailers are still dealing wit...
businessinsider.com
In late 2022, H&M debuted "Metaverse Design Story," a real-world clothing collection inspired by Web3. Think neon yellow dre...
adweek.com
Helping usher Laura Mercier into the metaverse has been one of Salima Popatia's first projects as Orveon Global’s chief digita...
In the words of David Newman, “Email has an ability many channels don’t: creating valuable, personal touches – at ...
