Posted by: Mashable
Posted on: 3/24/2023
Everybody's waiting, everybody's watching The Eras Tour on TikTok.
Taylor Swift's first tour in over five years and first tour since the release of Lover, Folklore, Evermore, Fearless (Taylor's Version), Red (Taylor's Version), AND Midnights began March 17 in Glendale, Arizona. She kicked off the tour with an over three hour set featuring 44 songs. Not only did the crowds in the stands go wild, but in the week since, footage of the "Anti-Hero" singer and Swifties alike cascaded in a line on TikTok. The platform even set up a hub for content from the tour, conveniently organized by concert location, that can be found by searching "The Eras Tour." So far, the tag has received a whopping 1.6 billion views.
Swift's tour was highly-anticipated especially after the Ticketmaster ticket fiasco, so it's no surprise how much attention it's garnered on SwiftTok. Videos of stunning performances of fan-favorite tracks like "Enchanted," "Cruel Summer," "Don't Blame Me," and "The Man" collected millions of likes and views each.
In the weeks leading up to the tour, fans shared progress reports on their outfits for the tour, a mixture of recreations of iconic Swift looks and more esoteric references to lyrics. Some highlights include NYU Taylor, Miss Americana & The Heartbreak Prince, and the traffic lights from "Death By A Thousand Cuts." The tour is a celebration of Swift's long and storied career, giving fans an opportunity to pay homage to their favorite moments in the Swift Musical Universe. Fans are also documenting themselves exchanging bejeweled, Swift-themed friendship bracelets.
Swifties are also using the platform to give advice to fans attending future tour dates, remind each other of traditions like yelling "one, two, three let's go, bitch!" during "Delicate," and speculate what surprise songs the mastermind will perform next.
The Eras Tour only just started and will continue through the end of the summer, so prepare for more incredible things on TikTok.