First-click, linear, time decay, and position-based attribution models will all be deprecated later this year.
The post Google to sunset 4 attribution models in Ads and Analytics appeared first on Search Engine Land.
Posted by:Search Engine Land
Posted on: 4/6/2023
Elevate B2B Marketing News: B2B Marketers See Uptick in Business, Google’s New AI Ad Tools, Falling Instagram & Facebook Effectiveness, & LinkedIn’s Video Success
How To Meet Your Users Where They Are: Think Beyond Search [Webinar] via @sejournal, @hethr_campbell
Ray-Ban and AEG’s winning formula: Music festivals and data-driven branding
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