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IAB’s Transparency And Consent Framework Update Is In, And Hopefully Google Will Be Too

AdExchanger IAB’s Transparency And Consent Framework Update Is In, And Hopefully Google Will Be Too

The IAB Europe and the IAB Tech Lab on Thursday released a second version of the Transparency and Consent Framework (TCF), which publishers and technology companies use to pass consent data for online advertising while still complying with Europe’s General Data Protection Regulation (GDPR). The TCF update will be in a public comment period for... Continue reading »

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Posted by:AdExchanger
Posted on:  4/25/2019

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