Yahoo Backstage, a sorta SSP, is emblematic of an SPO trend that hops over either DSPs or SSPs. Plus: a primer on the ecommerce ad metrics and tools changing how marketers buy digitally, from ACOS to TROAS to cost capping.
The post The Big Story: The Sorta SSP appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 10/20/2023
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