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The Importance of Multi-Touch Attribution in eCommerce Marketing

ClickZ The Importance of Multi-Touch Attribution in eCommerce Marketing

In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies, and business owners. At the heart of understanding and maximising this potential lies a key concept: Multi-Touch Attribution (MTA). Let’s explore why MTA is pivotal for those keen on capturing growth opportunities in eCommerce. […]

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Posted by:ClickZ
Posted on:  11/29/2023

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