In this episode of Brave Commerce, Andrea Sengara, head of marketing at Campari Group, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the cultural phenomenon surrounding the Aperol Spritz and what that story can teach us about alcohol branding. With over two decades of experience in the spirits industry, Sengara emphasizes that celebratory occasions...
Posted by:Adweek Feed
Posted on: 12/12/2023
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