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How Instacart Moved Beyond Groceries to Become a Retail Media Power

Adweek Feed How Instacart Moved Beyond Groceries to Become a Retail Media Power

At a high level, Instacart has taken an intelligent approach that may seem counterintuitive on the surface--yes, the company is best known as an online grocery destination, but its recent IPO proved the company is adept in another area as well: retail media. Let's examine how Instacart moved beyond its core business to set itself...

Posted by:Adweek Feed
Posted on:  12/19/2023

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