The fallacy of CTR as a KPI: Redefining PPC ad success
Click-through rate is no longer the measurement of ad relevance and quality it once was. Here's where you should focus now....
Google Ads Tests New Card Shaded Format
Google Ads may be testing a new ad format that look more like those perspectives, where the ads are in these tall boxes or cards...
Yelp rolls out live support consultations for advertisers
Advertisers no longer have to wait on hold for a support representative to become available, as they can now schedule appointmen...
Google search CPCs up 19%, pushing ad spend up 17%
As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expens...