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Advertising Could Gobble Up The Grocery Business

AdExchanger Advertising Could Gobble Up The Grocery Business

Retail media is all the rage. But while industry dialogue around this market focuses on innovation (e.g., CTV/programmatic applications for retail data, measurement standardization), there is little talk about the high concentration of the market in national retailer platforms. Continued low concentration in the mid- and long-tail retailer segments could pose an existential threat to […]

The post Advertising Could Gobble Up The Grocery Business appeared first on AdExchanger.

Posted by:AdExchanger
Posted on:  3/18/2024

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