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Sins Of The Cookie: How Third-Party Cookies Set The Industry Back

AdExchanger Sins Of The Cookie: How Third-Party Cookies Set The Industry Back

Google Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death of the cookie.  However, it’s worth recognizing that the third-party cookie actually stymied the development of digital advertising.  Sure, that little http text file was key to the evolution and dominance of programmatic advertising – […]

The post Sins Of The Cookie: How Third-Party Cookies Set The Industry Back appeared first on AdExchanger.

Posted by:AdExchanger
Posted on:  3/28/2024

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