The
Daily Data

Digital Ad Revenue Growth Decelerates Again in 2023, Per IAB Ad Revenue Report

AdExchanger Digital Ad Revenue Growth Decelerates Again in 2023, Per IAB Ad Revenue Report

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, hampered by inflation, climbing interest rates and advertising industry layoffs, according to the IAB/PwC Internet Advertising Revenue Report released Tuesday. Digital […]

The post Digital Ad Revenue Growth Decelerates Again in 2023, Per IAB Ad Revenue Report appeared first on AdExchanger.

Posted by:AdExchanger
Posted on:  4/16/2024

BACK TO ISSUE