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Best Buy and CNET Are Combining Their Ad Inventory

Adweek Feed Best Buy and CNET Are Combining Their Ad Inventory

Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads' retail media network and alongside CNET's tech-review-focused editorial content and measure whether ads...

Posted by:Adweek Feed
Posted on:  4/25/2024

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