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Inside AB InBev’s Strategy For Tapping Into First-Party Data

AdExchanger Inside AB InBev’s Strategy For Tapping Into First-Party Data

Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data. All its first-party data – roughly 100 million customer records – is housed within a single customer data platform (CDP). With all of its data accessible in one place, AB InBev can generate customer insights across […]

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Posted by:AdExchanger
Posted on:  4/23/2024

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