Google Chrome is making it easier for its users to block cookies and harder for ad tech companies to do fingerprinting. But Google’s dominant position in online advertising means even small changes will unleash a cat-and-mouse game with ad tech companies, who may choose to sidestep the new restrictions. There’s also the concern that consumers... Continue reading »
The post The Five Looming Questions About Google Chrome’s New Privacy Rules appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 5/10/2019
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