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Google Ads makes broad match default for new search campaigns
Search Engine Land
Google Ads makes broad match default for new search campaigns
Google Ads now defaults to broad match for new search campaigns, potentially impacting performance and spend if advertisers aren't vigilant.
Posted by:
Search Engine Land
Posted on: 7/9/2024
Google Ads Enabling Broad Match By Default For New Search Campaigns
Meta Pushes GA4 Integration, Boasts 22% Conversion Boost via @sejournal, @MattGSouthern
What Google’s query matching update means for future PPC campaigns
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