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What Google’s query matching update means for future PPC campaigns

Search Engine Land What Google’s query matching update means for future PPC campaigns

Google’s latest query matching update is an indicator of how keywords will evolve
Learn about Google Ads' latest improvements to query matching and brand controls and what it indicates about how keywords will evolve.

Posted by:Search Engine Land
Posted on:  7/10/2024

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Google Ads makes broad match default for new search campaigns

Google Ads Enabling Broad Match By Default For New Search Campaigns
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